Following a spontaneous viral moment born from an online clip by self-proclaimed ‘Motivational Drinker’ cuttheactivist, HEDEGAARD has reworked the social media sensation’s message to a huge response online.
What started as a short clip has turned into an online sensation with hundreds of thousands of likes and the comment section flooded with one repeated response – to release the track. A man of the people, the Danish artist has answered the calls and so ‘DRINK ALOT’ will officially be released on 18th July via OneHundred!
Loyal followers of the unique HEDEGAARD sound will be more than familiar with his signature party-starting energy, but it’s the added commanding voice of cuttheactivist that takes it to a whole new level. Born from a social media post made by HEDEGAARD testing out cuttheactivist’s signature ‘Motivational Drinker’ humour against a club beat, it turned into something much larger than that, taking on its own identity.
“Summer time is here ladies and gentlemen, which means it’s time to drink / And not only drink, drink a lot” is the cinematic call to action that cuttheactivist relays, and when its set against such a powerful buildup, we can’t help but do what he says. Bass heavy in its production, it holds nothing back in its enthusiasm. Having the dancefloor filled in no time, it is primed perfectly for those massive mainstage moments with a tongue in cheek twist. Not only curating the ultimate party vibe, it also tells a story, and that story is to ‘DRINK ALOT’!
Having the industry in the palm of his hand, Denmark-born HEDEGAARD is someone who knows a thing or two about a good hit, having accumulated over 1.7 billion streams across all streaming platforms. Consistently gaining No.1 hits on the Chinese QQ Music EDM Chart – with 16 top 20 entries in a row – and more than 80 million views on the platform Douyin, his career kicked off all the way back in 2011 thanks to his viral take on Dr. Dre’s ‘The Next Episode’. Only building further and further on that momentum ever since, the award-winning artist continues to build upon his worldwide dominance.
A social media star, cuttheactivist has paved his own way in the online space with his unique style of alcohol-related ‘Motivational’ humour. Leaning into the satirical nature of comedy, this has gained him close to a million followers on Instagram, and 1.1 million on TikTok. With ‘DRINK ALOT, this marks his very first official venture into the world of music, and who better to partner with than HEDEGAARD?
Not just another viral hit – ‘DRINK ALOT’ is a call to action, a movement and a feeling. HEDEGAARD and cuttheactivist’s debut collaboration lands on the producer’s OneHundred label on 18th July. Don’t miss it!
HEDEGAARD online
cuttheactivist online
OneHundred online
